Privacy Policy — Vara

Last updated: January 2026

Vara (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you use the Vara mobile application (the “App”).

1. Information We Collect

We collect only the information necessary to provide and improve the App’s functionality.

1.1 Information You Provide

When you create an account or use Vara, you may provide:

  • Email address (for account creation and authentication)

  • Personalization preferences, such as:

    • Age range

    • Gender (optional)

    • Clothing size

    • Style preferences

    • Favourite colours

  • Images or photos submitted via the camera or photo library for product matching

Personalization data is associated with your user account solely to provide tailored recommendations.

1.2 Automatically Collected Information

We may collect limited technical data, including:

  • App usage information (feature interactions)

  • Device and app instance identifiers

  • Crash and diagnostic data

This information is used for analytics, performance monitoring, and bug fixing.

2. Camera and Image Processing

Vara uses camera access only with your explicit permission.

  • Images are processed to extract visual features for product matching and recommendation.

  • Images are not used for facial recognition, biometric identification, or identity verification.

  • Images are not publicly shared.

  • Images are not sold or used for advertising purposes.

Processing may involve automated systems and AI-based models to identify visual characteristics relevant to shopping recommendations.

3. AI and Automated Processing

Vara uses AI-powered systems to:

  • Analyze user-submitted images

  • Match products visually

  • Personalize shopping recommendations

AI processing is used strictly to provide app functionality and improve recommendation quality. Vara does not make legal, medical, or financial decisions about users.

4. Subscriptions and Payments

Vara offers optional paid subscriptions, which may include a 7-day free trial.

  • Payment processing is handled by Apple App Store or Google Play.

  • We do not collect or store your full payment details.

  • Subscription status and purchase identifiers may be associated with your account for access control.

Subscriptions can be managed or cancelled through your platform’s account settings.

5. How We Use Your Information

We use collected information to:

  • Provide core app functionality

  • Personalize recommendations

  • Manage user accounts

  • Process subscriptions

  • Improve app performance and reliability

  • Monitor crashes and errors

We do not use your data for third-party advertising.

6. Data Sharing

We do not sell your personal data.

We may share limited data with trusted service providers acting as data processors, such as:

  • Authentication services

  • Analytics providers

  • Crash reporting tools

  • Infrastructure and hosting providers

These providers process data solely on our behalf and under strict confidentiality agreements.

7. Data Security

We implement reasonable technical and organizational measures to protect your data, including:

  • Encryption in transit

  • Access controls

  • Secure infrastructure

However, no system is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal data only as long as necessary to:

  • Provide the App

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

You may request deletion of your account and associated data at any time.

9. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Delete your account and data

  • Withdraw consent where applicable

You can delete your account directly in the App or contact us for assistance.

10. Children’s Privacy

Vara is not intended for children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted within the App or on our website. Continued use of the App constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or your data, you can contact us at:

Email: info@picantecabron.com
Website: https://picantecabron.com